Distributing visual weight to create a feeling of stability, whether symmetrical, asymmetrical, or radial.
Ensuring all elements act together to create a unified, pleasing message.
Creating patterns of repetition and contrast to move the eye gracefully around the room.
Relating the size of objects to each other and to the human body inhabiting the space.
Establishing focal points that anchor a room and draw deliberate attention.
Putting opposites together—light/dark, smooth/rough—to highlight specific features.
The micro-decisions that elevate a design from good to exceptional. God is in the details.
